Joe Seccull CPA

Named Mindshop’s 2023 Rising Star and a key figure in PTP winning the Innovator of the Year award at the 2023 Shepparton Business Awards, Joe has helped over 500 hundred businesses reach over a billion dollars in revenue across his two decades in accounting, compliance and business strategy.

As well as being an award-winning business strategist and a key player in PTP’s business advisory arm, Joe is also co-chair of Profits Plus – an innovative group program designed exclusively for business owners who want to empower themselves with financial knowledge to propel their business forward.

Joe sees himself as a ‘coach’ to his clients rather than simply an advisor and consultant. Plain-speaking and down-to-earth, he gets to know his clients so he can get a frank picture of their business today, and what their business could look like tomorrow.

Proudly raised in country Victoria, Joe, a father-of-two, has a deep understanding of the country values, such as trust and transparency, that underpin the clients he supports.

“I keep business owners accountable and help them change and grow their businesses. The satisfaction of seeing them break down barriers and take their business to the next level is immensely rewarding.”